Sarelle Chocolate Hazelnut Spread

Sarelle is a premium chocolate and hazelnut spread brand that has become a staple in Turkish breakfast culture and confectionery. Known for its high hazelnut content and use of natural ingredients, the brand has successfully positioned itself as a gourmet alternative in the global spread market.

The brand was originally developed in Turkey and has maintained its heritage by sourcing local Turkish hazelnuts, which are renowned for their quality. For decades, Sarelle was a flagship brand under the Sagra Group. In 2021, the brand underwent a significant ownership change as part of a strategic acquisition to expand its reach in the international food and beverage sector.

Today, Sarelle is owned and operated by the Oyak Group, one of Turkey's largest industrial conglomerates, through its food and primary industries division. The manufacturing remains concentrated in Turkey, specifically in modern facilities designed to preserve the brand's commitment to high-quality, GMO-free production standards.