Made O'Meter
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On (often referred to as On Running or Ona) is a premium Swiss athletic footwear and performance apparel company known for its unique 'CloudTec' cushioning technology. Founded by retired athlete Olivier Bernhard along with David Allemann and Caspar Coppetti, the brand was established with the goal of creating a shoe that provides a cushioned landing and a firm take-off.
Starting in the Swiss Alps, the brand has rapidly expanded into a global powerhouse in the running community. While the engineering and design work is centered in Zurich, Switzerland, the mass manufacturing of the sneakers is primarily outsourced to high-capacity facilities in Vietnam to meet global demand. The brand has achieved significant cultural milestones, including a high-profile investment and partnership with tennis legend Roger Federer, which helped launch specialized court and lifestyle lines.
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