Perwoll Renew Liquid Detergent

Perwoll is a leading laundry care brand specializing in delicate and color-protecting liquid detergents. The product shown, identified as the Renew series by its distinctive dark bottle and branding, is designed to clean and revitalize fibers. Originally developed in Germany by Henkel in the 1950s, the brand was initially marketed for wool and delicate items before expanding into specialized care for colors, blacks, and performance fabrics.

The brand is owned by Henkel AG & Co. KGaA, a global chemical and consumer goods giant headquartered in Düsseldorf, Germany. Manufacturing takes place across several European facilities to serve local markets, with major production hubs in Germany and neighboring countries. The brand remains a cornerstone of Henkel's Consumer Brands division, continuing to innovate in the laundry care segment with its 'Fiber-Care' technology.