Rexona Men Cobalt Dry anti-perspirant roll-on

Rexona, known as Sure in the UK and Ireland, Degree in the US and Canada, and Shield in South Africa, is a leading global brand in the personal care sector specializing in deodorants and anti-perspirants. The brand was originally developed in Australia in 1908 by Alice Sheffer, the wife of SF Sheffer, the founder of the Sheldon Drug Company.

Today, Rexona is owned by the British multinational conglomerate Unilever. While the brand has its historical roots in Australia, its manufacturing is decentralized to serve various global markets efficiently. In Europe, production often takes place in countries like the United Kingdom or Russia, while other regions are supplied by local or regional Unilever facilities. Unilever remains the ultimate owner, managing the brand from its headquarters in London.