Odla Dekorsten Vit

Odla is a private label brand primarily focused on gardening products, indoor plants, and outdoor landscaping accessories. The brand is specifically developed for the Swedish discount retailer Rusta. The product shown, 'Dekorsten Vit' (White Decorative Stones), is used for aesthetic purposes in flower pots or garden beds.

Because Odla is an in-house brand, the stones are sourced from various international suppliers based on availability and cost-efficiency, often hailing from countries within Europe or Asia. Ownership remains entirely with Rusta AB, which manages the design, branding, and distribution through its extensive network of department stores across the Nordic region and Germany.