Nur Nur Natur Bio Landhähnchen

Nur Nur Natur is a premium organic private label brand launched by ALDI SÜD. This specific product is a fresh organic chicken raised according to 'Naturkind' standards, which emphasize animal welfare, including access to pasture and organic feed.

The production occurs primarily within Germany, sourcing from small-scale peasant farms that adhere to strict ecological guidelines. As an ALDI-exclusive brand, the ownership and distribution are managed directly by the ALDI SÜD group, reflecting a strategic shift towards high-quality, sustainable food products within the discounter market.