Pitanova Dragon Fruit (Pitaya)

Pitanova is a specialized brand of premium quality dragon fruit, focusing primarily on the yellow and red varieties. The fruit is grown in the tropical climates of Ecuador, which is recognized as one of the world's leading regions for dragon fruit production due to its ideal volcanic soil and humidity.

The brand is part of the Green Fruits company, a vertically integrated agricultural enterprise that manages the cultivation, packing, and international distribution of exotic fruits. Pitanova has established a significant presence in global markets including North America and Europe, utilizing PLU 3319 to identify yellow dragon fruit (pitahaya) at point of sale. The brand emphasizes sustainable farming practices and high-tech quality control in its Ecuadorian processing facilities.