Tony's Chocolonely (tiny) milk hazelnut chocolate

Tony's Chocolonely is a Dutch chocolate brand founded in 2005 by journalist Teun van de Keuken as a direct response to the persistence of child labor and modern slavery in the cocoa industry. The brand is famously known for its irregularly shaped bars, which symbolize the inequality in the chocolate supply chain. The green wrapper seen in the image specifically denotes the Milk Hazelnut flavor variant.

While the brand is deeply rooted in Amsterdam, the chocolate itself is primarily manufactured in Belgium by Barry Callebaut, under a specific agreement that allows for the separation of fair-trade cocoa beans. The company remains an impact-driven organization with a complex ownership structure designed to protect its mission. As of 2026, the brand is largely owned by institutional investors such as Verlinvest and JamJar, though the company maintains a 'golden share' governance model to ensure it stays true to its mission of making all chocolate 100% slave-free.