Slazenger Sporting Goods

Slazenger is one of the world's oldest and most prestigious sporting brands, with a history dating back to the late 19th century. Founded in England, the brand became globally synonymous with tennis, cricket, and golf. It is perhaps most famous for its long-standing association with the Wimbledon Championships, having provided the official tennis balls for the tournament since 1902.

Over the decades, the brand's ownership has changed significantly. While it originated as a family-owned British enterprise, it underwent several acquisitions during the late 20th century. Today, the brand is owned by Frasers Group (formerly Sports Direct International), which serves as the ultimate parent company. Manufacturing is now a global operation, with products produced in various locations depending on the specific line—ranging from tennis balls made in specialized facilities in the Philippines to apparel and equipment sourced from manufacturers across Asia and Europe.