De Danske Familiegårde Whole Chicken

De Danske Familiegårde (The Danish Family Farms) is a prominent Danish poultry brand that focuses on animal welfare and slow-growing chicken breeds. The product shown is a whole chicken in a roasting bag, ready for the oven. This brand is a key label under the Danpo umbrella, emphasizing a connection to local Danish farmers and traditional farming values.

While the brand project's identity is deeply rooted in Denmark—with the chickens being raised, slaughtered, and processed within the country—the ultimate ownership lies with the Scandi Standard group. Scandi Standard was formed through the merger of leading Scandinavian poultry producers and is currently the largest poultry producer in the Nordic region, headquartered in Sweden. This corporate structure allows for specialized local brands like De Danske Familiegårde to maintain their national identity while benefiting from a large-scale international supply chain.