Oral-B Electric Toothbrush (Braun powered)

Oral-B is a global leader in oral hygiene products, most famous for its electric toothbrushes powered by Braun technology. The brand was originally founded in the United States in 1950 by Dr. Robert W. Huston, a periodontist who developed the first soft multi-tufted nylon filament toothbrush.

Today, Oral-B is owned by the American multinational consumer goods corporation Procter & Gamble (P&G), which acquired the brand in 2005 through its merger with Gillette. The electric components are manufactured in collaboration with Braun, often with significant production facilities located in Germany to maintain high engineering standards. The product shown appears in a Danish Lidl advertisement, highlighting its global distribution reaching retail shelves through local subsidiaries and major supermarket chains.