Blue Tokai Coffee Roasters

Blue Tokai Coffee Roasters is a prominent specialty coffee brand that has significantly shaped India’s third-wave coffee movement. The brand was founded in 2013 by Matt Chitharanjan and Namrata Asthana with the mission of bringing high-quality, freshly roasted Indian Arabica beans directly from the estates to urban consumers. The name 'Tokai' is an ancient South Indian word for the plume of a peacock, which is reflected in the brand's logo and artistic packaging featured in the image.

The product is primarily manufactured and roasted within India, sourcing beans from various award-winning estates in regions like Chikmagalur and Coorg. As of 2026, the brand remains under the ultimate ownership of Blue Tokai Coffee Roasters (legal entity Mushka Hotels Private Limited), which has successfully secured multiple rounds of funding from various investment firms to expand its presence across India and international markets.