São João da Barra Conhaque de Alcatrão

São João da Barra is a deeply traditional Brazilian brand, famous for its 'Conhaque de Alcatrão' (Tar Brandy), which is technically a sweetened compound spirit made from cachaça and tar extracts. The brand originated in the late 19th or early 20th century, specifically tied to the Thomaz de Aquino family in the state of Rio de Janeiro.

Manufacturing takes place in Brazil, specifically in São João da Barra, RJ, where the original distillery was founded. Over the decades, it has become a staple in Brazilian cultural life, often used in home remedies or consumed straight with lime. Today, the brand is owned by Pernod Ricard, a French global spirits giant that acquired the local producer to integrate this traditional regional favorite into its massive portfolio of beverages. The manufacturing remains localized to maintain its traditional flavor profile despite global ownership.