Sanitarium So Good Soy Regular

Sanitarium So Good is a leading brand in the plant-based milk sector within Australia and New Zealand. Launched in the late 1980s, it was one of the first commercially successful soy milk brands in the region, helping to move dairy alternatives from niche health food stores into mainstream supermarkets. The product shown is a long-life (UHT) soy milk fortified with calcium and vitamins.

The brand is manufactured locally in Australia, primarily reaching consumers in the Oceania region. Unique among major food brands, So Good is owned by the Sanitarium Health and Wellbeing Company, which is wholly owned by the Seventh-day Adventist Church. This allows the company to operate for the dual purposes of promoting health and funding the charitable works of the church through its profits.