Itiwit Paddle Sports Equipment

Itiwit is a specialized brand dedicated to paddle sports, specifically focusing on the design and production of inflatable kayaks, stand-up paddleboards (SUPs), and related accessories like pumps and paddles. The brand was established to make water sports more accessible by offering compact, portable, and durable equipment that can be easily transported in a backpack.

The brand originated in France as part of the Decathlon group's strategy to create specialized vertical brands for different sporting disciplines. Itiwit’s design and testing center is located in Hendaye, France, on the Atlantic coast, which allows engineers and designers to test products in real-world conditions. While the design and engineering remain strictly French, the mass manufacturing of the inflatable PVC products is primarily conducted in specialized factories in China and Vietnam to maintain global affordability and scale.

As a proprietary ‘Passion Brand’ of Decathlon, Itiwit is owned and controlled by the Mulliez Family Association. This ownership structure ensures that the brand remains integrated within Decathlon’s global retail network, which spans dozens of countries. The brand continues to innovate in the 'packraft' and high-pressure drop-stitch technology sectors, maintaining its position as a market leader for recreational water sports enthusiasts.