Hartlauer retail services

Hartlauer is a prominent Austrian retail chain specialized in photography, electronics, telecommunications, optics, and hearing aid technology. Founded in 1971 by Franz Josef Hartlauer, the company has grown into one of Austria's most recognizable family-owned retail brands, maintaining its headquarters in Steyr.

The brand is widely known for its aggressive pricing strategies and its distinctive lion logo. While the company provides products from various global manufacturers, its primary service and physical footprint are concentrated within the Austrian market. Under the leadership of the Hartlauer family, the company has transitioned significantly into an omnichannel retailer, integrating modern digital platforms with its network of over 160 physical stores across the country.

Ownership has remained within the family since its inception, with Robert Hartlauer currently leading the enterprise. The brand continues to focus on its core competencies in consumer electronics while expanding its medical-related retail divisions, such as optometry and audiology services.