Kick'n! Energy Drink Cola

Kick'n! is a private label energy drink brand specifically associated with the Netto supermarket chain, which is part of the Salling Group. The brand was developed to offer a budget-friendly alternative to major global energy drink brands while maintaining a high caffeine content and recognizable flavor profiles such as classic, sugar-free, and cola flavors.

The product is produced in Poland for the Danish and European retail markets. As a private label product, it is manufactured by contracted beverage producers rather than in-house by the brand owner. This allows for efficient large-scale production while keeping costs low for consumers in Denmark and Poland where Netto operates.

Salling Group, the ultimate owner, is Denmark's largest retail group. The brand is managed and distributed throughout their network of Netto stores, ensuring a strong presence in the discount retail sector across Northern Europe well into the mid-2020s and beyond.