Ida Warg Plumping Shampoo

Ida Warg Beauty is a prominent Swedish beauty brand founded by the entrepreneur and influencer Ida Warg in 2018. The brand quickly gained recognition for its high-quality, 100% vegan, and cruelty-free professional hair care and self-tanning products.

The Plumping Shampoo shown is part of their specialty hair care range designed to provide volume and moisture. The brand emphasizes Scandinavian quality, with the majority of its product development and manufacturing taking place within Sweden.

In early 2024, the brand reached a significant milestone when it was acquired by the major Swedish consumer goods group Humble Group AB. This acquisition aimed to accelerate the brand's international expansion and distribution capabilities, while maintaining its core identity as a modern, sustainable beauty innovator.