Made O'Meter
Discover where a brand or product originates
Aussie is a hair care brand that markets itself with its Australian heritage, prominently featuring kangaroos and Australian ingredients like wild peach extract on its packaging. Despite the heavy Australian branding, the brand was actually founded in the United States in 1979 by Tom Redmond.
The brand's identity is built on the concept of 'Aussie' hair, but manufacturing is global. Products sold in European markets are often produced in France or other European facilities, while products in the US are typically manufactured within North America. The brand was acquired by the consumer goods giant Procter & Gamble in 2003, moving its ultimate ownership to Cincinnati, Ohio.
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