Meadows Original Flavour Potato Chips

Meadows is a brand launched by the Dairy Farm International Group (now DFI Retail Group) in 2020. This brand was created to provide high-quality everyday essentials at value prices across their supermarket networks including Cold Storage, Giant, and Guardian.

While the brand is headquartered in Hong Kong under the DFI Retail Group, the production for various snacks like these potato chips is primarily localized within Southeast Asia to maintain freshness and cost-efficiency. Specifically, the potato chips are manufactured in Malaysia and distributed throughout the Asian market. The brand signifies a shift in retail strategy where large conglomerates manage their own private label brands to compete with global multinational food corporations.