VIT-HIT Lean & Green Apple + Elderflower

VIT-HIT is a functional beverage brand that specializes in low-calorie drinks blending water, juice, tea, and essential vitamins. The 'Lean & Green' variant specifically contains Mate tea and L-Carnitine, targeting health-conscious consumers looking for a wellness boost without the high sugar content found in traditional juices.

Originally founded in Ireland, the brand has expanded significantly across the United Kingdom and international markets. While the brand carries Irish heritage, the manufacturing and bottling for the UK and European markets occur at various specialized production facilities, primarily located within the United Kingdom to serve its large retail base there.

Ownership remains linked to its founder, Gary Lavin, through Vitz Drinks Ltd. The company has maintained its independence despite its massive growth, evolving from a small Irish startup into a prominent player in the global health drink sector, often seen in major retail chains and offices across Northern Europe.