Crafte

Crafte is a premium brand of hard seltzers and ready-to-drink alcoholic beverages. The brand is known for utilizing natural ingredients and focusing on a clean, modern aesthetic. It was developed to cater to the growing demand for lighter, lower-calorie alcoholic alternatives in the Nordic and Baltic regions.

The production of Crafte takes place primarily in Estonia, where the brand was founded. It is owned and manufactured by A. Le Coq, the oldest and largest beverage manufacturer in Estonia. The brand has expanded its presence through the distribution networks of its parent company, Olvi Group, reaching various European markets where hard seltzers have gained popularity.

While the brand has an Estonian identity, its ultimate ownership lies with the Finnish Olvi Group. This cross-border ownership allows Crafte to benefit from high-standard Nordic production processes and a robust supply chain that spans across Finland, the Baltics, and beyond.