Køkkenchef Microwave Oven

Køkkenchef is a private label brand primarily known in the Danish market, specializing in affordable kitchen appliances and household tools. The brand is originally from Denmark and was developed by the retail group Salling Group (formerly Dansk Supermarked Group) to provide quality kitchen products for its retail chains. While the brand is designed and managed from Denmark, the manufacturing of these electrical appliances is outsourced to major electronic production hubs, primarily in China, to maintain competitive pricing for consumers. Køkkenchef remains under the ultimate ownership of the Salling Group, which is headquartered in Brabrand, Denmark, and continues to be a staple brand in stores like Bilka and Føtex.