Elmex Sensitive Plus Complete Protection Toothpaste

Elmex is a renowned oral care brand with deep roots in Swiss dental science. Originally developed by GABA (Goldene Apotheke Basel) in Switzerland, the brand became famous for introducing amine fluoride, which provides superior protection against tooth decay. Over the decades, Elmex has established itself as a leader in specialized oral hygiene, particularly for sensitive teeth and enamel protection.

While the brand originated in Switzerland, its production has expanded globally following its acquisition by major conglomerates. Today, the products are manufactured in various European facilities, notably in Poland. Elmex is currently owned by the American multinational Colgate-Palmolive, which acquired the GABA Group in 2004. This acquisition allowed Elmex to benefit from international distribution networks while maintaining its reputation for clinical efficacy and scientific innovation.