Birds Eye Deli New Zealand Whiting

Birds Eye is a legacy brand in the frozen food industry, originally founded by Clarence Birdseye in the United States, who is credited with inventing the modern quick-freezing method.

In the Australian and New Zealand markets, the brand has a distinct ownership history. While the Birds Eye brand is owned by Conagra Brands in North America and Nomad Foods in Europe, the rights to the brand in Australia are held by Simplot Australia, a subsidiary of the American J.R. Simplot Company.

This specific 'Deli' range of New Zealand Whiting is typically processed and packaged in Australia using whiting fish caught in New Zealand waters. This allows the product to combine high-quality regional seafood with local manufacturing expertise to meet the standards of Australian consumers.