TEREA Wind Fuse for IQOS ILUMA

TEREA is a brand of specially designed tobacco sticks intended for use exclusively with the IQOS ILUMA induction heating system. Unlike traditional cigarettes, these products heat tobacco rather than burning it, providing a smoke-free alternative for adult users. The packaging features a prominent Czech health warning, indicating it is distributed for the Czech market.

Originally developed by Philip Morris International, the TEREA brand represents the latest evolution in 'heat-not-burn' technology. The manufacturing of these sticks takes place in several highly specialized facilities globally, including major production hubs in Italy and Romania. The brand is globally owned and managed by Philip Morris International, a leading American-Swiss multinational tobacco company that has pivoted its business model toward smoke-free futures.