Made O'Meter
Discover where a brand or product originates
Vittoria Coffee is a prominent brand within the Australian food and beverage landscape. Despite its strong Italian-sounding name and branding, which pays homage to Italian espresso culture, the brand was actually founded in Australia in 1958. It was established by Italian brothers Orazio and Carmelo Cantarella, who sought to bring authentic European-style coffee and chocolate to the Australian market.
The Original Chocochino product is a staple in the Australian pantry, designed to replicate the Rich drinking chocolate experience found in Italian cafes. While the inspiration and style are rooted in Italy, the manufacturing of their drinking chocolate and the roasting of their coffee takes place primarily in Australia at their facility in New South Wales. This local production ensures freshness and maintains the brand's position as one of the country's most successful family-owned businesses.
Today, the brand remains under the ownership of Cantarella Bros, a family-controlled entity. The company has grown from a small importing business into a dominant player in the global coffee and beverage industry, exporting its products to various international markets while maintaining its Australian headquarters and production base.
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