Tasty Planet snack bars

Tasty Planet was originally established in the Netherlands as a brand focused on sustainable and healthy snacking. It gained recognition for its focus on organic ingredients and eco-friendly packaging, positioning itself as a premium choice for conscious consumers.

The brand was notably part of the portfolio of the Dutch food company, Wessanen, which later transitioned its name to Ecotone. This shift was part of a broader mission to lead the organic and plant-based food industry in Europe. Today, Tasty Planet products continue to be manufactured primarily in the Netherlands and other European facilities, maintaining the brand's original commitment to European organic standards and sustainable production methods.

Ecotone, the ultimate owner, is headquartered in Lyon, France. It is one of the leading companies in Europe for organic and fair-trade products, managing a large family of brands including Bjorg, Clipper Tea, and Whole Earth.