Action Nail It! Nail Polish

Nail it! is a budget-friendly cosmetic brand primarily sold through the international discounter Action. Originally conceived to provide high-quality beauty products at a low price point, the brand has become a staple in the personal care aisle of Action stores across Europe.

The manufacturing for these specific nail polishes is typically centered in Luxembourg, where specialized cosmetic facilities produce the large volumes required for European distribution. Ownership of the brand lies with Action, a Dutch-founded multinational discount store chain. Since 2011, the majority of the company has been owned by the British private equity firm 3i Group plc, making it the ultimate owner overseeing the brand's global retail expansion and supply chain logistics.