The North Face Men's Dawnstrike GORE-TEX® Insulated Jacket

Founded in 1966 in San Francisco, California, The North Face began as a small climbing and backpacking retail shop. Named after the coldest and most unforgiving side of a mountain, the brand quickly evolved from a local specialty store into a globally recognized leader in high-performance outdoor gear. It is widely credited with pioneering innovative technical equipment and apparel for mountaineers, skiers, and adventure enthusiasts.

Today, manufacturing for the brand's expansive product line occurs primarily across Asia, including factories in Vietnam, China, Cambodia, and Bangladesh. The brand oversees a complex supply chain to ensure high technical standards for specialized materials like GORE-TEX. The company became a subsidiary of VF Corporation in 2000, which has since transformed it into a multi-billion dollar lifestyle and performance powerhouse headquartered in Denver, Colorado. The North Face remains a cornerstone of the global apparel industry, balancing technical alpine heritage with modern streetwear appeal.