Swiffer Sweeper Floor Cleaning System

Swiffer was first introduced to the market in 1999, revolutionizing the household cleaning category with its 'trap and lock' technology for dust and dirt. The brand was developed by the American consumer goods giant Procter & Gamble (P&G) to fill a gap in the market for convenient, disposable cleaning solutions that did not require a traditional mop and bucket.

Today, Swiffer is a global leader in home care, with its product range extending from dry sweepers and wet mops to dusters and specialized cleaners for hardwood floors and pet hair. While many of its components and refills are proudly assembled or manufactured in the United States, the brand maintains a global supply chain to meet international demand.

Ownership of the brand has remained with Procter & Gamble since its inception. As one of the world's most valuable companies, P&G manages Swiffer through its Home Care division, ensuring its availability in dozens of countries via various local regional subsidiaries.