Henkel Consumer Brands

Henkel is a historic German multinational company with a legacy dating back to its founding in 1876. Originally established in Aachen as Henkel & Cie by Friedrich Karl Henkel, the company quickly became a pioneer in the laundry detergent industry, most notably with the launch of Persil in 1907, the world's first self-acting detergent.

Today, Henkel operates globally through two primary business units: Adhesive Technologies and Consumer Brands. The Consumer Brands unit is a powerhouse in the personal care and home care sectors, housing iconic names such as Schwarzkopf, Dial, and Perwoll. In 2024, the company continued its strategic transformation by further integrating its laundry and beauty segments into a unified Consumer Brands platform, emphasizing high-growth, high-margin products.

Manufacturing takes place in numerous facilities across Europe, North America, and Asia to serve regional markets efficiently. The company remains headquartered in Düsseldorf, Germany, and is controlled by descendants of the Henkel family through a share-pooling agreement, ensuring long-term continuity in its business operations.