Made O'Meter
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Sawi is a well-known brand specializing in high-quality rice products, primarily serving the European market with an emphasis on the Netherlands. The brand is marketed as 'Excellence in Rice,' offering various types including Long Grain, Basmati, and Pandan rice. The rice is typically sourced from major rice-producing regions such as Southeast Asia (e.g., Thailand and Vietnam) or South Asia, depending on the specific variety, before being packaged for distribution.
The Sawi brand is under the ownership of Heuschen & Schrouff Oriental Foods Trading, a leading distributor based in the Netherlands. They specialize in importing authentic Asian food products and distributing them across Europe. While the raw product originates from agricultural regions outside of Europe, the brand itself was established within the Dutch oriental food trade sector to provide consistent quality for both retail and wholesale customers.
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