Hi’s Jeans

Hi’s (originally Hockerty) is a prominent brand in the tailored e-commerce sector, specializing in made-to-measure denim and menswear. The brand's origin is tied to the founding of Tailor4Less in 2008 by three young entrepreneurs in Zurich, Switzerland, with the goal of making custom-fit clothing accessible and affordable through digital technology.

The brand's production model is decentralized and high-tech; while the headquarters and design operations are based in Zurich and Barcelona, the manufacturing takes place in specialized workshops across various international locations including Spain and Asia, utilizing AI-based measurement technology to eliminate the need for traditional tailoring visits. The brand was rebranded to Hockerty in 2017 to unify its global identity, focusing on sustainable 'slow fashion' by producing items only when ordered.