Prima Plantegødning

Prima is a well-known Danish private label brand commonly associated with various household and gardening products, including plant fertilizer. The brand was originally established by Dagrofa, one of Denmark's leading food and consumer goods retailers, to provide affordable alternatives for local consumers.

Today, the Prima brand remains under the ultimate ownership of Dagrofa ApS. The manufacturing of their liquid fertilizers is typically handled by specialized chemical plants within Denmark or neighboring Northern European countries to ensure compliance with regional environmental regulations. The product shown is a NPK 3-1-4 fertilizer with added micronutrients, designed for both indoor and greenhouse plants.

Ownership of the brand is centralized in Denmark through Dagrofa, which operates several retail chains such as MENY, SPAR, and Min Købmand, where these products are exclusively sold.