Eat Real snacks

Eat Real is a prominent British snack brand that specializes in healthier alternative snacks, primarily known for its range of hummus, lentil, and quinoa chips. Established to meet the growing consumer demand for vegan, gluten-free, and 'better-for-you' options, the brand has grown rapidly since its inception, positioning itself as a leader in the Free-From snack category.

The products are primarily manufactured in the United Kingdom, utilizing various pulses and grains to create flavorsome alternatives to traditional potato crisps. The brand emphasizes clean labels and the exclusion of artificial colors, preservatives, and GMO ingredients, which has helped it secure a significant presence in both mainstream supermarkets and health food stores.

In terms of ownership, Eat Real was originally founded by the Patel family under the Cofresh Snack Foods umbrella. In 2020, the brand underwent a significant transition when it was acquired by the private equity firm Exponent Private Equity. This move brought Eat Real and Cofresh together under a new corporate identity, eventually leading to the formation of the snacking group known as Vibrant Foods, which focuses on ethnic and health-oriented food brands across Europe.