SoulTree Lipstick

SoulTree is a leading Indian brand in the organic beauty and personal care industry. It was born from a journey through the Himalayas, where its founder, Vishal Bhandari, witnessed preserved tradition and natural living. The brand is recognized as the first Indian brand to offer European-certified authentic natural beauty products, strictly following Ayurvedic principles.

The products, including their signature lipsticks, are manufactured in India using traditional Ayurvedic methods. They utilize natural ingredients such as organic ghee, wild honey, and sweet almond oil, avoiding synthetic colors, fragrances, and preservatives. SoulTree's commitment to sustainability and ethical sourcing has made it a favorite in the clean beauty segment both in India and internationally.

In terms of ownership, SoulTree was acquired by the Lotus Herbals group in 2020. This acquisition allowed the brand to scale its organic and sustainable offerings while remaining under the umbrella of one of India's prominent cosmetic giants, which continues to manage the brand as a premium organic subsidiary.