Greenatural Eco Laundry Detergent

Greenatural is a prominent Italian brand dedicated to ecological and organic household and personal care products. Based in the Veneto region, the brand specializes in creating detergents and cosmetics that utilize plant-based surfactants from renewable sources, such as rapeseed and olive oil. Their products are designed to be dermatologically tested and compliant with strict certifications like the Institute for Ethical and Environmental Certification (ICEA).

The brand is owned and managed by Greenproject Srl, which oversees the entire lifecycle of the products from formulation to distribution. Greenatural emphasizes sustainable consumption through innovations like bulk packaging ('bag-in-box') to reduce plastic waste and CO2 emissions. All manufacturing processes are centralized in Italy, ensuring high-quality standards and adherence to European environmental regulations.