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Salling FRI is a dedicated private label brand owned by Salling Group, Denmark's largest retailer. The 'FRI' line is specifically designed for health-conscious consumers, focusing on products that are free from perfumes, dyes, and other common allergens, often carrying certifications like the Nordic Swan Ecolabel and Asthma-Allergy Denmark.
Hand disinfectants under this brand are typically produced in Denmark to ensure high standards of safety and compliance with local health regulations. As a private label, the brand remains under the complete strategic control of Salling Group, allowing them to offer high-quality allergy-friendly alternatives alongside global brands in their retail chains like Bilka, føtex, and Netto.
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