Gamesa Tartaletas

Tartaletas are a popular line of shortbread-style cookies with fruit-flavored jelly centers, widely recognized in Mexico and Hispanic markets in the United States. The brand is famous for offering a variety of flavors, often including strawberry, pineapple, and apricot, characterized by their tart-shaped crust.

The brand Gamesa was founded in Monterrey, Mexico, and has grown to become the largest manufacturer of cookies in the country. Today, the brand is owned by PepsiCo, following an acquisition that allowed for a massive expansion of its distribution network. While the product is most commonly manufactured in Mexico to supply its domestic market and export to the US, PepsiCo's global infrastructure means that production can occur across various facilities in North America to meet regional demand.