CUBE Bikes Nature One

CUBE is a prominent German bicycle manufacturer headquartered in Waldershof, Bavaria. Founded in 1993 by Marcus Pürner, the brand has evolved from a small student-run business into one of Europe's largest bike producers. The company operates a massive assembly plant in its hometown of Waldershof, known as the 'Innovation Center,' where most bikes destined for the European market are assembled, tested, and shipped.

While the intellectual property, design, and final assembly are rooted in Germany, CUBE follows standard industry practices by sourcing its aluminum and carbon fiber frames from expert manufacturers in Taiwan and Cambodia. The proprietary components and final quality control remain strictly under German management. CUBE is owned by Pending System GmbH & Co. KG, which continues to be led by its original founder, maintaining its status as an independent private enterprise.