Liv Bicycle

Liv is a prominent brand in the cycling industry, distinguished as the first cycling brand completely dedicated to women. Founded in 2008 by Bonnie Tu, a high-ranking executive within the Giant Group, the brand was created to address the lack of gear specifically engineered for female riders. Every bike in the Liv lineup is designed from the ground up using a 'women-first' design philosophy, utilizing global body dimension databases to optimize frame geometry and component selection for women's anatomy.

As a core member of the Giant Group family, Liv leverages some of the world's most advanced manufacturing facilities. The majority of its high-end carbon fiber and alloy frames are produced in Taiwan, which serves as the global hub for premium bicycle manufacturing. To meet global demand, the brand also utilizes manufacturing centers in China and Vietnam. The brand's vertical integration—owning the factories where the bikes are built—allows for strict quality control and technological innovation across their entire range of road, mountain, and electric bikes.

Ownership of the Liv brand remains with the Giant Group, officially known as Giant Manufacturing Co., Ltd. Headquartered in Taichung, Taiwan, Giant is the world's largest bicycle manufacturer. Through this relationship, Liv benefits from the extensive research and development resources of its parent company while maintaining a distinct brand identity and a mission to make cycling more accessible and empowering for women worldwide.