Aviva Insurance

Aviva is a leading British multinational insurance company with a history dating back over 300 years through its predecessor companies. The brand today is synonymous with life insurance, general insurance, and wealth management services. While its roots are deeply embedded in the UK market, Aviva operates as a global entity with a strong presence in Canada and Ireland as well.

Originally formed through the merger of Norwich Union and CGU in 2000, the company rebranded as Aviva in 2002 to create a single global identity. The brand is now the largest general insurer in the United Kingdom and a significant player in the pensions and retirement market.

Ownership of Aviva remains independent as it is a public limited company (PLC) listed on the London Stock Exchange. It is managed by a board and owned by various institutional and individual shareholders, maintaining its status as a cornerstone of British financial services without being a subsidiary of a larger conglomerate.