LU Prince Original (Chokoladesmag)

LU Prince, commonly known simply as Prince, is a famous brand of sandwich biscuits consisting of two cocoa-flavored or vanilla-flavored biscuits with a chocolate cream filling. The brand originated in Antwerp, Belgium, in the late 19th century under the LU (Lefèvre-Utile) name, specifically developed by Edward De Beukelaer. It has since become a staple snack across Europe, particularly in France, Belgium, and the Nordic countries like Denmark.

Today, the brand is owned by the American multinational food conglomerate Mondelēz International. Production takes place in various factories across Europe to supply local markets, meaning specific manufacturing can vary between facilities in France, Belgium, or the Czech Republic. The 'Chokoladesmag' edition shown is specifically marketed for the Danish-speaking market, emphasizing its whole grain content and fiber source.