Made O'Meter
Discover where a brand or product originates
Champion is an American sportswear brand with a rich history dating back more than a century. Originally founded as the Knickerbocker Knitting Company, the brand became famous for its high-quality sweatshirts and athletic gear, inventing the hooded sweatshirt (hoodie) and the reverse weave technique to prevent shrinkage. The brand has evolved from a collegiate staple to a global streetwear icon.
While the brand originated in the United States, its manufacturing operations are global, with products typically being produced in various countries across Asia and South America to meet international demand. The ownership structure has shifted significantly over time; long owned by HanesBrands Inc., the brand was sold to Authentic Brands Group in 2024. Authentic Brands Group, a global brand development and marketing company based in New York, now manages its global licensing and strategic growth.
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Made O'Meter uses AI-powered analysis to estimate production origins. Results are not always 100% accurate.
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