Kawasaki Jet Ski

Kawasaki is a globally recognized brand synonymous with high-performance engineering. While the wider Kawasaki Heavy Industries (KHI) traces its roots back to 1878 as a shipyard in Tokyo, the consumer brand most recognized today for motorcycles and watercraft was established as part of the company's diversification into land and sea transport. The Jet Ski, a term trademarked by Kawasaki, revolutionized personal watercraft (PWC) and remains a flagship product for the brand's power sports division.

Manufacturing of Kawasaki products is a global operation. While core high-end engineering and engine development often occur in Japan, many products—specifically the Jet Ski line—are heavily manufactured in the United States at the Kawasaki Motors Manufacturing Corp. facility in Lincoln, Nebraska. This strategic placement allows the brand to stay close to its largest consumer markets while maintaining Japanese quality standards.

Today, the brand is managed by Kawasaki Motors, Ltd., which was spun off as a dedicated subsidiary of Kawasaki Heavy Industries in 2021. This corporate restructuring was designed to increase flexibility and speed in the consumer powersports market. The company remains headquartered in Akashi, Japan, and is a world leader in developing sustainable and innovative engine technologies for motorcycles, side-by-sides, and marine craft.