Eldorado Frokostjuice

Eldorado Frokostjuice is a popular breakfast juice blend featuring a mix of apple, orange, and carrot, specifically marketed for its mild and sweet flavor profile. The 'Frokost' branding (meaning breakfast in Norwegian) positions it as a staple for the morning meal in Scandinavian households.

The Eldorado brand is a well-known private label owned by NorgesGruppen, the largest grocery wholesaling and retailing group in Norway. While the raw ingredients like oranges and apples are sourced globally depending on seasonal availability, the final product is typically processed and packaged within Norway for the local market.

Ownership of the brand rests with NorgesGruppen ASA, a Norwegian conglomerate that manages multiple retail chains including SPAR, KIWI, and Meny. As a private label, Eldorado focuses on providing competitive pricing while maintaining quality standards controlled directly by the parent company's supply chain management.