3 Corações Tradicional ground coffee

3 Corações is Brazil's leading coffee brand, synonymous with the country's rich coffee culture. Founded in the state of Rio Grande do Norte, it has grown from a regional family business into a national powerhouse through strategic mergers and acquisitions. The product shown is the 'Tradicional' ground coffee, which is a staple in Brazilian households, known for its balanced roast and body.

Today, the brand is owned by the 3corações Group, a massive joint venture between the São Miguel Group (Brazil) and the Strauss Group (Israel). This partnership has allowed the brand to modernize its production while maintaining deep roots in Brazilian agriculture, sourcing beans primarily from the Minas Gerais and Espírito Santo regions. It remains a dominant force in South American retail coffee markets.