O'Neill sportswear and snow wear

O'Neill is an iconic American surf, snow, and lifestyle brand with a rich history rooted in the innovation of the first neoprene wetsuit. Founded by Jack O'Neill in Northern California during the early 1950s, the brand grew from a small surf shop in San Francisco into a global powerhouse in the action sports industry. The brand is credited with revolutionizing water sports by allowing athletes to stay in the water longer regardless of the temperature.

Today, the manufacturing of O'Neill products is distributed globally, with production facilities located in various countries to serve different regional markets. While the brand originated in the United States, its ownership and distribution rights have evolved over time. Since 2007, the global trademark and brand rights (excluding the wetsuit business, which remained family-held or licensed specifically) have been owned by the Logo International group, a Dutch private equity firm. This shift in ownership has helped O'Neill maintain its position as a leading global lifestyle brand while expanding its technical snow wear and apparel lines.