WYLD Turin bicycle

WYLD is a contemporary bicycle brand that focuses on providing entry-level to mid-range performance bikes, including road, gravel, and mountain bikes. The brand is part of the portfolio managed by Avantago Sports GmbH, a company based in Wuppertal, Germany. They are positioned as a value-oriented brand often found in major European sporting goods retailers like Intersport.

While the brand is German in origin and design, the manufacturing of the frames and the assembly of components (which often include parts from international suppliers like Shimano) typically take place in specialized cycling manufacturing hubs in Asia, primarily China. This allows the brand to maintain competitive pricing for the European market while adhering to German quality standards and distribution logistics.